Digital Marketing Manager

Digital Marketing Manager

Marketing / Kommunikation / Redaktion
  • Temporär - Vollzeit
  • Referenz : INT-018762
  • Teilen:


  • Region Zug
  • Art des Vertrags Temporär - Vollzeit
  • Tätigkeitssektor Marketing / Kommunikation / Redaktion


As a preferred supplier for Roche Diagnostics in Rotkreuz, we are looking for an individual as Digital Marketing Manager  (contract for1 year after start, with possible extension). The earliest start date is 16.09.2021 or within 3 months.


  • Leads key global digital marketing initiatives for all RDS and RIS Customer Areas, RDS functions (e.g. GCS, Market Access, R&D), M&CI Chapters, key regions and affiliates
  • Aligns and collaborates with respective Digital Marketing teams in RDC (Roche Diabetes Care) and Roche Pharma / Genentech as well as with respective communications team, especially DIA Divisional Communications and Group Communications
  • Leads or participates in Squads and partnership with the M&CI Solution Marketing Team and outside agencies to execute digital marketing activities including content planning, audience specific channel prioritization, digital analytics, social media management, paid/earned/owned acquisition, and email/nurture marketing
  • Mentors other team members to increase digital knowledge and capability
  • Contributes to the strategy and execution of key digital marketing programs that have significant business impact
  • Manages the creation, development, deployment and maintenance of key digital Marketing materials on-time, within budget and in alignment with business objectives, collaborating with External/Internal/Digital/Events teams when applicable
  • Drives adoption of digital best practices across RDS and beyond (e.g. RIS)
  • Ensures compliance with Roche branding, Divisional Standards, Digital Marketing Playbook and other Roche and departmental processes
  • Manages agencies and vendors to deliver quality digital marketing and manage costs to a defined budget. Ensure vendors are compliant with all processes and procedures including legal, procurement, finance and brand standards
  • Creates and monitors digital marketing-based metrics to ensure effectiveness of campaigns & programs and budget, adjusts future plans accordingly
  • Keeps informed and shares digital marketing trends and competitive digital strategies to drive continuous improvement
  • Drives effective mobile marketing and social media campaigns in an integrated marketing approach

Erforderliches Profil

Must Haves:
  • Bachelor's degree in Digital Marketing, Communications, Business, Information Technology or similar
  • Min. 5 years of Digital Marketing experience directly leading digital marketing campaigns and analytics reporting
  • Strong project management and stakeholder management skills 
  • Working knowledge of Graphic Design software, Adobe Creative Suite and image file formats and resolution (Wordpress, Adobe Suite, Showpad, Marketo, Salesforce, Tableau)
  • Proficient in Google Suite
  • Excellent English written and verbal communication skills; German and or Spanish is a plus

Nice to Haves:
  • First experience in an agency, marketing communications, media or social Media
  • Familiar with Agile working methods and tools e.g. Scrum Master, Product Owner, Scaled Agile Framework (SaFe), Design Thinking
  • Experience in the medical device or diagnostic industry preferred
  • Global work experience effectively working with different cultures across global, regional and local teams to meet needs and deliver successful programs

Application process
Interested? Please apply via the "Bewerben" button below and answer all questions, otherwise we will be unable to process your application.


  • Agentur GPP AG - GLOBAL RECRUITMENT - +41 44 266 50 25
  • Veröffentlicht am 23. Juli 2021
  • Berater-in Marijke van Engelenburg